“I first met Jessi LaCosta after a speaking engagement at the University of Delaware in 2004. She was there to share with our graduate Public Relations class her vast knowledge of marketing and the importance of branding with which she built her career.
On that day I took much more than marketing away from her lecture. As Jessi spoke about her life/work experiences I felt in many ways as if she were speaking about my own.
I felt an instant connection to her; and shortly after our initial meeting Jessi became both my mentor and my friend.
Jessi is a genuine individual who holds true to her values even in the most difficult situations and expects no less from the people around her.
I have found her drive and passion to be incredibly inspirational. But what truly sets her apart is her kindness and compassion. She is a woman who truly cares about the human spirit.”
|
ABOUT JESSI LACOSTA
After work one night – when she was only 16 - a man with a gun changed her life… And within 24 hours she understood the cliché “life is short." Finding her ultimate passion and using it was mandatory – not a silly teenager’s dream. Story telling (Communications) saved her life that night. And without knowing it - her brand had been launched.
Fast forward many years - after college, many marketing, communication and outreach positions in several states -- Jessi paved a path of powerful, authentic and driven efforts to help others with their messages - their communication and to position them for success.
During her tenure at one of the nation's top advertising agencies, Deustch Inc., Jessi executed research and planning for successful national client campaigns and product launches. She is also experienced in the development and implementation of organizational communication and integrated branding, of clients from state-of-the-art medical practices and surgical centers to arts organizations.
She has reconstructed organizations' institutional branding efforts and helped them with Branding Brainstorms for strategic planning. Jessi has devised and implemented branding statements, vision statements, mission statements, communications models at various organizations --always upholding their missions and business goals. In her role as a media relations & marketing professional, she has brokered numerous media interviews with both print and broadcast outlets. Jessi has also coached entry-level through executive level employees in branding, media relations, media interviews and leadership skills.
She is an industry thought-leader and sought-after presenter on issues such as Brand Communications, Personal Branding & Understanding Your Authentic Self.
In June 2004, she founded BlueRio Coaching (now BlueRio Strategies), and recently began Insight-Insync as a way to focus on personal branding for small businesses and mission-minded individuals.
Recent appearances include:
University of San Diego, San Diego EMDR, NonProfit Mgt. Solutions, San Diego State University, International Special Events Society – DC chapter, DCCA Art Salad, A Night With the Pros – PRSSA, the 2005 Delaware Arts Summit, University of Baltimore Backpack to Briefcase, University of Baltimore and the University of Delaware Student Business Association.
LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design as well as having earned a certficate in Leadership from the University of Baltimore. and is pursuing a graduate level certificate in Interpersonal Neurobiology at Portland State.
She is also a member of the:
ASTD (American Society for Training & Development), ODNetwork Board of Governors, NetImpact, HrGuru, Carlsbad Chamber of Commerce, University of Baltimore College of Liberal Arts Society and sits on the Board of Governors for the University of Baltimore Alumni Association and a Trainer at NonProfit Management Solutions. She is also a recent recipient of the H. Mebane Turner Service Award from the University of Baltimore.
To learn about our team visit this page.
For a partial list of clients, visit this page.
|
